Who is Luke?
I’m a marketing professional and digital content creator with 3+ years' experience producing high-impact video, photography, and social media content. Proven track record building content-first strategies, managing creative workflows, and delivering measurable results in fast-paced environments. All while completing a Joint Honors degree in Marketing and Psychology.
Experience
Spirit Energy – Head of Marketing
May 2023 - November 2025
A growing and profitable solar energy solutions business
● Reduced average cost per lead by 40% (from $200 to $120) and increased average profit per unit by 25% ($86) through data-driven campaign optimization and strategic resource allocation.
● Eliminated $122k in annual Google Ads spend by shifting to a content-first strategy, while increasing lead volume 30% and conversion rate by 10%.
● Designed and led a content-first marketing strategy targeting high-net-worth homeowners, generating 80% of the sales teams’ pipeline. Helped boost sales team effectiveness by circa 70%, and enabled premium pricing that increased gross margins.
● Repositioned the company as a recognized premium market leader during industry downturn during a period when competitors struggled with lead generation.
● Established, built and managed a new cross-functional marketing team from scratch, introducing AI-enabled workflows that scaled video production without proportional cost increases, while fostering a cohesive, collaborative culture.